Anisha Sarin
EDUCATION
1997
Apeejay College of Fine Arts, Jalandhar
FYBA in Arts
EXPERIENCE
April 2015 – Present
Self – employed
Running my own consultancy which works advertising, design writing, and content creation and have worked with clients like Brands We Love, Collete & Yvonne, Clay Design, Design Temple, Incarnate, and Word Hatter. The brands I’ve worked on are 3 travel brands (NDA protected), Parachute, Livon, Taj, Creambell, Gogunda Fort, Ellementry, Faces Canada, Petveda, Vedic, Jewelex, Foresterie, Orra, Tribe, Bare Air, Boddess.com, RR Retail, etc.
September 2012 – April 2015
Executive Creative Director, Metal Communications, Mumbai
Was responsible for creative output from Mumbai office, reporting directly to Narayan Kumar, National Creative Director
Began an award workshop that culminated in a Metal Showcase Night
Began weekly creative reviews to gauge the quality of output
Helped begin a training programme to enhance quality and talent of creative
Creatively directed some award-winning work and did some of my own
Accounts handled: Fortis Hospitals, Conscious Food, Cox and Kings, Eureka app, Axis Mutual Funds, Platinum Guild, Dainik Bhaskar, Medimix
April 2011 - September 2012
Founder Member, Salt Brand Solutions, Mumbai
Helped build the Salt Brand Solutions creative department
Accounts handled: Reliance, BSE, L&T Insurance, Cartrade.com, Jabong.com, Kaya, Himalayan Water, Ubqool
November 2006 – April 2011
Creative Head, Rediffusion Y&R, Mumbai Headed a team of 12 and was responsible for the creative output of an entire vertical
Accounts included: Kingfisher Airlines, Taj Hotels – Gateway, Vivanta, Rasna fruit drinkconcentrate, Orra diamond jewelry, Sugarfree, Tata Motors, Himalayan water, DNA, EconomicTimes, Singapore Tourism
Responsible for new business pitches for my vertical and creative leadership for Himalayanwaters, Gateway Hotels, Vivanta Hotels, DNA, Big Play. Was a key player in the pitch for Kingfisher airlines.
November, 2003 – November, 2006
Grouphead, FCB Ulka, Mumbai
Worked on Zee Television, Amul Dairy, Zodiac menswear and ITC confectionery
December, 2000 - October, 2003
Creative Grouphead, Grey, Mumbai
Worked on Travel Corporation of India, CRY - Child Relief and You, Park Hotels, Oxford Bookstore, Saffola Cooking Oil, Kotak Mahindra, Premsons Bazaar
Was a key player in winning new businesses including Park Hotels, Emirates, CRY
June, 2000 - December, 2000
Copywriter, Alok Nanda & Company, Mumbai
Worked on The Bombay Store, ShareKhan, Taj Hotels
January, 2000 – June, 2000
Junior Writer, Enterprise Nexus, Mumbai
Worked on Femina Magazine, Times of India and Mango Mood
November, 1997 – September, 2000
Copy Supervisor, Ambience Advertising, Mumbai
Worked on Lakme, Whisper, Taj Hotels, Essel World and Parachute Coconut Oil